Privacy Code

Our commitment to privacy:  Elevator Today and its affiliates (collectively “Elevator Today” knows that protecting the privacy and confidentiality of your personal information is important to you. Collection, use and disclosure of personal information by Elevator Today Canada are governed by the Personal Information Protection and Electronic Documents Act (the “Act”), any applicable provincial legislation, and where applicable with the privacy rules established by the Canadian Radio-television and Telecommunications Commission (CRTC). This Privacy Code explains what personal information is collected from our customers and how it is used. It also explains how you can ask questions, make suggestions, and complain about our privacy practices. This Privacy Code applies to personal information (see below) collected by Elevator Today, including through its websites. Be aware that our websites may contain links to other websites provided and maintained exclusively by third parties not subject to this Privacy Code. Please review the privacy policies on any external websites to determine their information handling practices.

This Privacy Code is available to the public in electronic form at and in paper form from Elevator Today. M4Y 2G1. If you have any additional concerns or questions, we encourage you to contact us and we will address your concerns to the best of our ability. Please read this Privacy Code carefully, and check back periodically as we update it from time to time. By submitting your personal information to Elevator Today, you signify your agreement to the terms and conditions of this Privacy Code as it may be amended from time to time.

What is personal information? Personal information is any information about an identifiable individual. Personal information does not include the name, title, business address or telephone number of an employee of an organization. Information used solely for journalistic, literary or artistic purposes is exempted from the Act.

Elevator Today is responsible for personal information under its control. Our employees are informed about the importance of privacy and receive periodic information to update them about our Privacy Code and related policies. In addition, Torstar Corporation, one of Elevator Today’s shareholders, has appointed a Chief Privacy Officer to oversee personal information-handling practices of Torstar affiliates including Elevator Today.

Children: If you are under 18, be sure to obtain your parent or guardian’s permission before you send any personal information to us, or anyone else, over the Internet. We encourage parents to get involved with their children’s online usage and to be aware of the activities in which they are participating.

What personal information do we collect, and why?

  • We collect personal contact information (for example, name, address, email address and telephone numbers) if you: sign up for a newsletter; enter a contest; register on an online forum or website, or to attend a paid event; purchase any product from Elevator Today; are a classified advertiser or auction participant; or provide it to us when you attend a trade or consumer show. This information is used to fulfill your request, provide targeted advertising, and respond to your inquiries. From time to time it may be used to provide reward points or apply credit, as applicable in the circumstances.
  • We retain your subscriber ID and passwords so that upon request by you and receipt of identification we may remind you of them.
  • If you enter a contest or other promotion, we use your personal contact information to administer the contest or promotion including contacting, announcing and promoting prizewinners. In addition, sometimes our contest rules provide that we may contact contest entrants with promotions and product information. Those rules will also include a way for you to indicate to us that you do not want to be contacted for this purpose. Some contests may also involve co-sponsors, who have their own privacy practices. In these cases, the contest rules and entry forms will indicate that your personal information is being shared with these cosponsors and provide you with the ability to opt-out from receiving promotions and product information from them.
  • We collect demographic information, as well as purchase history and a list of promotions offered to you (“history”), in order to gain a better understanding of your interests so that we may develop better products and services, and to determine eligibility for our products and services.
  • We may also use demographic, personal contact and history information from time to time to contact you about changes, enhancements or other notices related to goods or services you requested and which Elevator Today provides. In addition, we may use this information to send you offers or information from us, our affiliates and from selected sponsors or advertisers (“Marketing Offers”). If you do not wish to receive Marketing Offers, you may opt-out at any time by following the procedure set out in our opt-out policy (see below).
  • We keep notes and special instructions on file for classified advertisers and subscribers to help us fulfill your request and provide customer service. We may tape or monitor your telephone calls with our customer service representatives for quality assurance purposes.
  • We collect credit card information if you: subscribe to a newspaper; register on a paid website; enter a paid contest; register to attend a paid event; purchase any product from Elevator Today; are a classified advertiser or an auction participant. This credit card information is used for the purpose of fulfilling your order.
  • If you choose to opt-out of any use of your personal information in accordance with our opt-out policy, we keep your contact information on a list so that your request can be honoured. If you complain to any of our departments, we collect your contact information and the nature of your complaint, for the purpose of investigating and responding to you.
  • If you are a freelancer, or other service provider, we collect your social insurance number for tax reporting purposes and your contact information in order to pay you. We may also collect financial information from freelancers or other service providers and from advertisers (for example, banking details and credit history) to assess credit risk, sales data to prepare royalty reports and other information to help us evaluate your services.
  • If you use any of our websites, we may assign an internet cookie. An internet cookie is a small text file that a website stores on your internet browser and that can collect and store information. We use cookies to better understand how you use our websites, to make sure our ads and dynamic content are served correctly and to improve the performance of our websites. For example, a cookie may recall a set of preferences you have set for our website and record items that you have registered for. Storing cookies on your web browser allows us to present you with custom web pages and other content that are tuned with your preferences. For example, if you are a registered user, you may see a welcome page with your name on it. These activities are invisible to you, and are generally intended to improve your internet surfing convenience. Unless you have set your preferences so that you will be alerted when a cookie is being stored on your computer, you won’t know about it. Some ads appearing on this website are delivered to you by DoubleClick, a web advertising company. Information about your visits to this site, such as the number of times you have viewed an ad (but not your name, address or other personal information) is used to serve additional ads to you. For more information about DoubleClick, cookies, and how to “opt-out”, please visit
  • We also use cookies to collect accurate usage information about our websites. One way we track usage information is through third parties including Nielson and ComScore using cookies and web beacons. For more information about Nielson, please visit For more information about ComScore, please visit
  • If you are concerned about cookies, it is possible to turn them off in your web browser preferences. However, please be aware that by disabling cookies, you may not be able to use all portions of our websites, particularly pages requiring registration. You also won’t be able to save or change your default city.
  • We may place advertising or other links on our sites that originate from outside advertisers. If you view these ads, the advertisers may assign a cookie. Elevator Today does not control these cookies, nor is it responsible for any marketing or other use of your name by these advertisers.
  • We generally use your personal information for the purposes of: managing, administering, collecting or otherwise enforcing accounts; maintaining business records for reasonable periods of time and generally managing and administering our business; and meeting regulatory, legal, insurance, audit, security and processing requirements.
  • Occasionally, we ask our customers to complete market research surveys. Survey results are aggregated and shared with our advertisers, sponsors and affiliates in a manner that does not disclose personal information.
  • Other than as permitted or required by law, purposes for the collection, use or disclosure of personal information, which are not set out or contemplated in this Privacy Code, will be set out at the time of collection. You will be given a reasonable opportunity to opt-out of any additional purposes .

To whom does Elevator Today disclose personal information, and why? Elevator Today may disclose your personal information under the following circumstances:

  • In order to provide you with Marketing Offers (see above), Elevator Today may disclose your personal contact information to affiliates and selected sponsors and advertisers. If you do not wish to receive Marketing Offers, you may opt-out at any time by following the procedure set out in our opt-out policy (see below).
  • Elevator Today may transfer your personal information to service providers acting on our behalf in order to perform processing and other specialized services, for example, prize fulfillment of our contests, collection of overdue accounts, product delivery, or credit card processing.
  • We may disclose your personal information to our affiliates for internal audit, management, billing, administrative or other business purposes. This includes Nielsen//NetRatings. Click here to learn more information about how we use this third party service to collect and use information on this Web site.
  • Elevator Today may disclose your personal information to unrelated parties if we find you have violated any stated terms of service or conditions of purchase, or if we need to comply with applicable laws and lawful governmental requests, other legal and regulatory authorities and for other legal reasons.
  • Elevator Today may disclose your personal information to parties connected with the contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of our business or assets, including for the purposes of determining whether to proceed or continue with such transaction or business relationship or fulfilling any records or other reporting requirements to such parties. We will require such parties to treat your personal information in accordance with this Privacy Code and to use and disclose it only for the purposes for which it was collected.

Consent and opt-out policy. In general, Elevator Today seeks consent to use your personal information in accordance with our opt-out policy. Except as set out in this section, Elevator Today obtains your express opt-in consent to use or disclose sensitive personal information.

If you do not wish to receive Marketing Offers (sometimes called “Partner Offers”), you may opt-out at any time by doing any of the following:

  • follow the instructions at the bottom of any email Marketing Offer you receive.
  • inform your telemarketer at the time you are called with a Marketing Offer.
  • Call or email Reader Services at the contact information listed on this website and request that your personal information not be used for Marketing Offers.

If you opt-out at the time you become a customer (for example, you register on and do not opt-in to any of the indicated uses) personal information you provide to us at that time will not be used for Marketing Offers. If there is an existing use or disclosure in connection with Marketing Offers when you submit an opt-out request, it may take 2-4 weeks to fully process your request.

Generally, by providing us with your personal information, we will assume that you consent to our collection, use and disclosure of such information for the purposes identified or described in this Privacy Code, if applicable, or otherwise at the time of collection. We reserve the right to use and disclose your personal information without consent where required or permitted by law, for example, if we have reasonable grounds to believe the information could be useful when investigating a contravention of a federal, provincial or foreign law, in order to protect or defend our legal interests, or to comply with applicable laws and lawful governmental requests.

Safeguards: Elevator Today maintains personal information in a combination of paper and electronic files. We take technical, contractual, administrative and physical security measures to protect your personal information. When you provide credit card information to use, we work to help protect the security of your credit card information by using industry standard secure sockets layer (SSL) encryption technology.

Please be aware that email is not a secure medium, and any personal information you send to us by email could be intercepted. If your communication is very sensitive, or includes information such as your credit card number, you should not send it electronically unless the email is encrypted or your browser indicates that the access to our website is secure. Materials posted to online forums such as bulletin boards or chat rooms are public, not secure and may be viewed by anyone. Any personal information you post may be collected and used by anyone and may result in unsolicited messages from other internet users. Elevator Today is not responsible for any personal informaton you choose to post or submit in any online forum.

How to access and correct your personal information. Elevator Today provides you with the means to access, update, edit or delete certain subscriber or registration information you have provided at any time by going to the appropriate page on, and changing or deleting such information as desired. Alternatively, you may call Reader Services and we will make the changes upon receipt of appropriate evidence.

We will give you access to the information we retain about you within a reasonable time, upon written request, satisfactory identification and proof of entitlement. In some cases, we may not provide access to personal information in our possession or control. If we deny your request, we will advise you in writing of the reason for the refusal and you may challenge our decision.

How to challenge our privacy practices. Elevator Today encourages you to contact us with any questions or concerns you have about your privacy or this Privacy Code. If you have a question concerning Elevator Today’s Privacy Code, would like a copy, or if you have a complaint, please contact Reader Services (contact information on the Contact Us page).